A new chart is available in RedView CRM to allow monitoring of marketing performance and ROI. By Creating an Event & Campaign record and linking it to the enquiry, the chart will provide an overview of the marketing spend and ROI for each event or campaign.
The chart collates statistics about Events/Campaigns launched during the selected period and displays the number of leads obtained, conversion rate and the actual fees generated by this activity.
Using the Enquiry Dashboard filter you can review a single campaign.
By recording budgeted costs against the event/campaign in RedView further metrics are calculated to show the ROI of that activity as well as a calculated “average cost per lead”. All without the need for any further manual data manipulation.
Keep an eye out for our messages about Digital Tracking, basically Events & Campaign Performance on steroids!
The RedView Team