Cognitive Law, a commercial law firm based in Brighton in the UK, takes a refreshing approach to how they operate, giving their team the opportunity of ‘personal manoeuvre’ - to get the work/life balance right. So it’s no surprise they’re also happy to embrace innovative technology that monitors the health of their firm. Managing Director Lucy Tarrant talks about how RedView Acuity has changed the way they gauge performance.
EXECUTIVE SUMMARY.
Lucy recognised the value of RedView Acuity instantly. ‘Once I saw the dashboard, that was it.’ The software is highly visual, with an array of graphs available that provide clarity around firm performance at a glance. ‘Everything I saw solved a problem I had.’
CHALLENGES.
Before RedView Acuity, Lucy and her team were accessing the reporting functionality in LEAP. ‘I’d pull up reports on what work in progress we had, our outstanding debt – that kind of thing. It’s not too bad actually, but it does require a level of analysis that RedView Acuity handles for you and presents in easy to understand visuals.’ The software is simple and intuitive to use – ‘It’s really user friendly. It has to be pretty idiot proof for me and if I can use it, anyone can.’
HOW REDVIEW HELPED
‘As lawyers, we’re not that good with numbers - so any requirement for numerical analysis makes things challenging. Where RedView excels is that all the vital signs of our firm are represented in easy to comprehend graphs - and the brilliant thing is that it’s all on the one page.’ For Lucy and her team, being able to drill down quickly into the data to pinpoint trends and anomalies enables them to pivot their business fast.
RESULTS, RETURN ON INVESTMENT AND FUTURE PLANS
Lucy is quick to pinpoint the RedView Acuity feature she can’t do without. ‘For me, it’s what I call Lockup - which is WIP and Debtors. Money we’re owed but isn’t in the bank.’ She’s always referring to the 90 day WIP – looking for items to bill. ‘Having it represented on a single screen is so powerful – it’s tricky to gauge exactly how much we’ve benefited from the product because we’re also growing fast. What I can tell you is that it has definitely reduced our Lockup.’